Small Introduction to Houston SEO Services

What is SEO?
Houston SEO Company, also known as Search Engine Optimization, is the process of optimizing your website to generate more quality and quantity of website traffic through the organic search engine results by Houston SEO Services.

A common misunderstanding we run into is the difference between search engine optimization (SEO) and search engine marketing (SEM) taken by SEO Services Houston. There are 2 large differences between SEO and SEM, also known as PPC or paid search marketing. First, SEM is paid advertisement and SEO is a un-paid advertisement in the search results page. And second, paid search listings are typically located at the 1st-4th positions at the top and bottom of the results page and organic listings can be found in between. Best SEO Company in Houston are many additional paid search ad listings throughout the search results page such as shopping or local services ads depending on your industry.

Like  Houston SEO Company, there are many “ranking factors” for SEM including budget and quality of landing page experience. Typically, SEO & SEM go hand in hand when creating strategies. SEM is beneficial for  Houston SEO Services because Google Ads provides more granular information such as search queries users type in to find your site. This data could provide opportunities for improving user experience and overall rankings through landing page experience for organic and paid search optimization.

For SEO Services Houston, the strategies are created around Google’s key ranking factors to improve overall rankings in the organic space of the search results page. There are over 200 ranking factors Google takes in consideration such as:

On-Page Optimization
Technical SEO
Mobile Friendly
TopSpot’s Houston PPC & SEO teams can optimize your site to improve rankings for both search engine optimization and paid search marketing for SEO Services Houston.


Why Do I Need SEO?
Whether is a business is large or small, B2B or B2C, local or worldwide, all types can benefit from having an SEO Agency manage their website’s online exposure on Google & Bing by Best SEO Company in Houston.

As the search landscape continues to evolve in algorithm and appearance it’s important to stay on top of these changes for your site to be ranked in the most ideal space for your business by Houston SEO Company. Within the last few years, we’ve seen the organic (non-paid advertisement) space pushed further down the page to accommodate knowledge boxes, paid advertisement, quick answers, and map packs. With Google’s goal of providing users with the information they are looking for as quickly as possible, we are seeing an increase in zero clicks on the search results page, meaning the user never clicked on a snippet in the search results because Houston SEO Services their answer was featured at the top of the site. In 2018, 34%  by SEO Services Houston of all desktop searches and 63% of all mobile searches resulted in zero clicks. Best SEO Company in Houston is are available 24/7.

TopSpot Internet Marketing’s Houston SEO Company efforts generate quality traffic and lead to your website. Houston SEO Company Experts are trained to review search landscape and ranking factors when developing strategies for your business. Together, we will create a plan on how to move your online presence forward and generate quality leads based on your business goals.

Visit Us: http://kasperinfotech.com/houston-seo-company.php

Contact Us: +1-800-201-4179

Tags: Houston SEO Company, Houston SEO Services, SEO Services Houston, Best SEO Company in Houston.